THE CLEARBIT ALTERNATIVE

Clearbit Went Into HubSpot. Your Enrichment Doesn't Have To.

The standalone Clearbit API era ended with the HubSpot acquisition: Clearbit no longer takes new subscriptions, and its enrichment is sold as Breeze Intelligence on top of a paid HubSpot plan. Datamagnet is the standalone alternative for builders — live person and company enrichment, search, and signals, CRM-agnostic and pay-as-you-go.

Get API Key View Pricing
Datamagnet
Clearbit
Open to new customers
Standalone, self-serve API
Inside HubSpot
Data freshness
Live at request
Database records
Post & engagement data
Visitor identification
Clearbit to new subscriptions
ClosedClearbit to new subscriptions
Per live Datamagnet profile
1 creditPer live Datamagnet profile
Credits, no card required
10 freeCredits, no card required

Datamagnet vs Clearbit: the short answer

Clearbit no longer exists as a product you can buy. HubSpot acquired it in December 2023, folded the enrichment into Breeze Intelligence, closed Clearbit to new subscriptions, and discontinued the free tools — Clearbit Connect, the Chrome extension, the free platform — on 30 April 2025. Clearbit pricing in 2026 therefore means a paid HubSpot subscription plus HubSpot Credits, whose pay-as-you-go rate is $0.010 per credit. So every Clearbit evaluation now is really an alternatives shortlist: stay inside HubSpot with Breeze, or move to a standalone enrichment API. Datamagnet is the second option — POST a LinkedIn URL, get the profile as it exists at that moment, 1 credit per lookup.

Our verdict

Breeze Intelligence is a good CRM feature and a poor API. It is excellent if HubSpot is your system of record and you want enrichment to appear on contacts without integration work — and its IP-based visitor identification has no Datamagnet equivalent. But it is not purchasable standalone, its price rides on a HubSpot subscription you may not otherwise want, it keys off emails and domains rather than LinkedIn URLs, and it serves stored records. Datamagnet is the better fit when the consumer of the data is code rather than a CRM view.

The 8 best Clearbit alternatives in 2026

Clearbit is closed to new customers, so every option below is a replacement. Ranked for teams that used Clearbit as an enrichment API or CRM data source.

  1. 1. Datamagnet

    Best for: A standalone enrichment API that works with any CRM

    Live person and company enrichment from a LinkedIn URL, plus ICP search, post engagement data and job-change signals by webhook. No HubSpot subscription, no seats, and 10 free credits to test.

    Starting price
    $39/mo, or $0.02/credit

  2. 2. HubSpot Breeze Intelligence

    Best for: Teams whose system of record is already HubSpot

    Where Clearbit's data went after the acquisition. Enrichment and IP-based visitor identification appear on HubSpot records with no integration work, but it cannot be bought outside HubSpot.

    Starting price
    HubSpot plan + $0.010/credit

  3. 3. Apollo

    Best for: Small sales teams that want data and sequencing in one tool

    A stored contact database with emails and phone numbers, wrapped in sequencing, dialer and workflow tools, priced per seat rather than per API call.

    Datamagnet vs Apollo
    Starting price
    Free; paid from $49/user/mo

  4. 4. ZoomInfo

    Best for: Enterprise sales orgs buying verified contact data

    A verified B2B contact database sold on annual platform contracts, and now also sold as GTM AI with consumption-priced API, MCP and CLI access.

    Datamagnet vs ZoomInfo
    Starting price
    Free tier; data credits $0.35

  5. 5. People Data Labs

    Best for: Developers who need emails, phones and bulk data

    A 2.47-billion-record person dataset queried by API or licensed as flat files, refreshed monthly. Enriches from emails and phone numbers, closest to how Clearbit keyed lookups.

    Datamagnet vs People Data Labs
    Starting price
    Free 100 records; Pro $98/mo

  6. 6. Cognism

    Best for: Outbound teams selling into Europe

    A sales intelligence database built around phone-verified mobile numbers and strong EMEA coverage, sold per seat on an annual quote.

    Datamagnet vs Cognism
    Starting price
    Quote only

  7. 7. Lusha

    Best for: Reps who need work emails and direct dials, self-serve

    A self-serve contact database with a Chrome extension and CRM enrichment. API access starts on the Premium plan.

    Datamagnet vs Lusha
    Starting price
    Free; paid from $49.90/mo

  8. 8. Clay

    Best for: GTM engineers waterfalling many data providers

    A spreadsheet-style workspace that runs enrichment across 150+ data partners. Powerful for list building in the canvas; its API is enterprise-only.

    Datamagnet vs Clay
    Starting price
    Free; paid from $185/mo

Which one should you pick?

Straight guidance, including the cases where we're the wrong answer.

Choose Datamagnet if

  • You are not a HubSpot customer, or you do not want your enrichment tied to one CRM's roadmap
  • The thing calling the API is your product, a data pipeline, or an agent — not a salesperson in a CRM tab
  • You need the profile as it is right now, not the version stored at last refresh
  • You want post content and engagement data, ICP search, or job-change signals, none of which Breeze offers
  • You want to start today, self-serve, without a HubSpot subscription underneath

Choose Clearbit if

  • HubSpot is your source of truth and you want enrichment on records with zero integration work
  • You need IP-based anonymous website visitor identification, which Datamagnet does not do
  • Your workflow starts from an email address or a company domain rather than a LinkedIn URL
  • You already hold HubSpot credits and your enrichment volume fits inside them
  • Form shortening and progressive profiling inside HubSpot matter more to you than API access

Datamagnet vs Clearbit, feature by feature

What each tool actually returns, how fresh it is, and what it costs to run.

Data & API coverage

Data & API coverage: Datamagnet compared with Clearbit, feature by feature
FeatureDatamagnetClearbit
Available to new customers YesNo — closed to new subscriptions
Standalone, self-serve API YesFolded into HubSpot (Breeze)
Data collected at the moment of request YesDatabase records
Person profile enrichmentFrom LinkedIn URL, liveFrom email (via HubSpot)
Company enrichmentFrom LinkedIn URL, liveFrom domain (via HubSpot)
Post content & engagement data Yes No
ICP / Sales Navigator / live people search Yes No
Funding rounds data YesLimited
Job-change & engagement signals with webhooks6 signal types No
Works outside one CRM ecosystem YesHubSpot-centric
Pay-as-you-go, 10 free credits YesHubSpot credit allocation
Website visitor identification (IP reveal) No Yes
Email-to-person resolution No Yes

Clearbit capabilities are summarized from their public documentation and pricing pages, last checked August 2026. Products change — verify against their current offering before you buy.

Clearbit vs HubSpot: the same product, sold differently

There is no Clearbit-versus-HubSpot decision left to make — HubSpot owns Clearbit, and Clearbit's enrichment now ships as Breeze Intelligence inside HubSpot. What the move actually changed for anyone integrating it is the lookup key. Clearbit's world was keyed on emails and domains: you had an address, you asked what company it belonged to. Datamagnet keys on LinkedIn URLs, which is a different and generally richer starting point — one identifier resolves to current title, tenure, full work history and recent activity. The migration is less a field remap than a re-think of where your records come from.

  • Find — ICP search, live people search, or a Sales Navigator URL returns net-new matches
  • Enrich — one call returns the live profile; company firmographics and funding come from the Company API
  • Watch — job-change and engagement signals keep records current without scheduled re-enrichment
0 days
Age of a Datamagnet record at delivery — it is fetched when you ask, not stored beforehand.

Pricing, side by side

What you pay Clearbit versus what you pay us, for the same work.

Clearbit pricing (now HubSpot Breeze Intelligence)

Not sold standalone. Clearbit pricing in 2026 is a paid HubSpot subscription plus HubSpot Credits, with an allocation that varies by edition.

New Clearbit subscriptionClosed to new customers
Unavailable
HubSpot subscriptionCredit allocation varies by edition
Required
HubSpot CreditsPay-as-you-go rate, invoiced in 10-credit increments
$0.010/credit

Datamagnet

Credits, not seats. Charged only on successful requests, and 10 free credits to test before you pay anything.

FreeOn signup, no card
10 credits
Starter1,000 credits/mo
$39/mo
Pro10,000 credits/mo
$99/mo
Scale25,000 credits/mo · webhooks + bulk export
$199/mo
Pay-as-you-go200 credits $10 → 100,000 credits $2,000
from $0.02/credit

Breeze Intelligence credits were converted to general HubSpot Credits between 2 and 15 June 2025. Competitor pricing is taken from their public pricing page and was last checked August 2026; list prices change and negotiated rates differ. See Datamagnet pricing for our current plans.

Where each tool genuinely wins

No tool wins everywhere. Here's the honest split.

Where Clearbit wins

  • IP-based identification of anonymous website visitors — Datamagnet has no equivalent
  • Enrichment appears on HubSpot records with no integration work at all
  • Email- and domain-keyed resolution, which suits inbound forms and marketing workflows
  • Deep firmographic and technographic attributes for account-based marketing
  • Form shortening and progressive profiling built into HubSpot forms
  • Backed by HubSpot infrastructure and support, with credits already bundled into most editions

Where Datamagnet wins

  • Still available to buy — Clearbit is closed to new subscriptions
  • Works with any CRM, or with no CRM at all
  • Every profile fetched live at request time rather than served from stored records
  • Post content, commenters, reactors and reposters as structured data
  • ICP search, live people search and Sales Navigator URL search
  • Six job-change and engagement signal types delivered by HMAC-signed webhook
  • Charged only on successful requests, with 10 free credits to test first
  • Transparent per-endpoint credit costs with no seat licences

Datamagnet vs Clearbit: FAQ

HubSpot acquired Clearbit in December 2023 and folded its capabilities into Breeze Intelligence. Clearbit still supports existing customers but is no longer offering new subscriptions, and its free products — the free Clearbit platform, Clearbit Connect, the TAM calculator and the Slack integration — were discontinued on 30 April 2025. If you are evaluating enrichment today and are not already a customer, you are choosing a replacement whether you intended to or not.

There is no standalone Clearbit price any more. Enrichment is bought as Breeze Intelligence inside HubSpot, so the cost is a paid HubSpot subscription plus HubSpot Credits, whose pay-as-you-go rate is $0.010 per credit, invoiced in 10-credit increments. How many credits come bundled depends on your HubSpot edition. Datamagnet, by contrast, charges 1 credit per live person or company profile with no subscription underneath it, from $0.02 per credit.

Effectively, yes. Breeze Intelligence is where Clearbit’s data and enrichment ended up after the acquisition, which is why "Clearbit vs HubSpot" is no longer a real comparison. The difference is packaging: Clearbit was an API you called from anywhere, while Breeze is a HubSpot feature that writes onto HubSpot records. If your CRM is not HubSpot, that repackaging removed the product rather than renaming it.

No. Clearbit Connect, the Gmail and Chrome extension that looked up contacts from your inbox, was discontinued on 30 April 2025 along with the rest of the free Clearbit tools, and the public Logo API was sunset on 8 December 2025. HubSpot points users to Breeze Intelligence instead, which is a CRM feature rather than a browser extension.

They split into two camps. If you want enrichment inside a CRM, the competitors are Breeze Intelligence itself, Apollo, ZoomInfo, Cognism and LeadIQ — seat-based tools that put data in front of salespeople. If you want what the Clearbit API gave you, an endpoint your own code calls, the shortlist is standalone providers such as Datamagnet, People Data Labs and Clay. Which camp you are in decides the answer more than any feature table.

For person and company enrichment, yes in spirit: you call an API and get structured JSON. The difference is the lookup key. Clearbit resolved from emails and domains, while Datamagnet enriches from LinkedIn URLs and fetches the page live. If you enriched by email before, find the person first via ICP search, live people search or a Sales Navigator URL, then enrich. For domain workflows, our funding-rounds endpoint accepts a domain directly.

Sources

Every competitor claim on this page traces back to one of these.

  1. 1.Clearbit changelog — free platform, Clearbit Connect, TAM calculator and Slack integration discontinued 30 April 2025; Logo API sunset 8 December 2025 — checked August 2026
  2. 2.HubSpot — Clearbit by HubSpot (no longer offering new subscriptions) — checked August 2026
  3. 3.HubSpot — Welcoming Clearbit to the HubSpot team (acquisition, Dec 2023) — checked August 2026
  4. 4.HubSpot Knowledge Base — Understand HubSpot Credits and billing ($0.010/credit overage; Breeze credits converted June 2025) — checked August 2026
  5. 5.Apollo.io — Pricing (Free, Basic $49/user/mo) — checked July 2026
  6. 6.ZoomInfo GTM AI — Pricing (free tier, $0.35 data credits) — checked July 2026
  7. 7.People Data Labs — Person Data pricing (Free, Pro $98/mo) — checked July 2026
  8. 8.Cognism — Pricing (quote only) — checked July 2026
  9. 9.Lusha — Pricing (Free, Starter $49.90/mo, API on Premium) — checked July 2026
  10. 10.Clay — Pricing (Free, Launch from $185/mo, API on Enterprise) — checked July 2026

Try Datamagnet against Clearbit on your own data

10 free credits, no credit card. Run the same lookups through both and compare the JSON yourself.

  • Live data at request time
  • Charged only on success
  • No seats, no annual contract
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